Content Marketing Strategies that Drive Traffic for Small Brands

Content Marketing Strategies that Drive Traffic for Small Brands


As we’ve discussed before on this blog, content is king for growing your small business online through search and organic shares. In this article, I want to dive into powerful content marketing tactics you can easily implement to boost traffic over time. With thoughtful strategy and consistency, you’ll enhance your brand authority and attract more potentials customers.

Develop an Ongoing Publishing Plan

The first step is mapping out a high-level content calendar that keeps you publishing helpful material regularly. Block out typical monthly, weekly and daily goals like 2 blog posts, 5 social media updates, and 1 email newsletter per week. Vary content types like interviews, lists, tutorials and case studies to stay fresh. You can also craft series around popular topics for extra loyalty. With steady planning, you fuel constant pipeline traffic. Also remember that you don’t have to re-invent the wheel and come up with new ideas; repurposing the content that you’ve already created simplifies your creative process.

As covered in my guide to on-page SEO tactics, having an optimized blog is invaluable for establishing domain expertise. Generate in-depth, solution-oriented articles answering key questions your buyers ponder. Work relevant keywords seamlessly into copy and optimize each with images, internal links and calls-to-action for shares and search visibility.

Gain Email Subscribers and Grow Loyalty

Building an email list generates lasting relationships. Welcome subscribers courteously with a series and frequent valuable tips, exclusive discounts, behind-the-scenes sneak peeks build rapport. Promote capture calls liberally throughout your online assets. With permission, segment lists for customized outreach tailored to interests. Nurture subscribers with premium, helpful content they eagerly pass along.

Highlight Social Proof and Case Studies

Real customer stories, tangible examples and verbatim praise strengthen trust for potential buyers exploring options. Feature case studies on your site and in ads tracing challenges, strategies and measurable outcomes personalized to your services. Engage happy customers validating your work on social media too.

Contribute Quality Guest Posts

Providing topical articles for major industry sites exposes your insights before large, engaged audiences facing pains your solutions relieve. Simultaneously builds credible backlinks, as explored in my SEO guide. Pitch articles thoughtfully addressing other publishers’ readers to popular blog and magazine networks.

Leverage Visuals and Video Content

Eye-catching graphics, diagrams, infographics, video tutorials and other visual content make even dry topics stimulating and share-worthy. Reference YouTube and other external channels to host video, or incorporate throughout your owned site. Optimized with descriptive alt text, visuals boost learning, attention and lead value.

Review Performance Data

Regularly reference Google Analytics for best performing pages, posts and sources referring traffic to reproduce successes. Low traffic content reveals skipped niches or need for refreshed approach. Tracking key metrics grants clear picture of what most fascinates for guided optimization. With data-driven refinements, you’ll engage more customers monthly.

Let me know if any strategy needs more context! Implementing these techniques consistently will positively impact your traffic and business authority over the long run.

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